• “In this insightful book, Shell offers a new way to think of success…that can transform your own life and the lives of those around you.”

    Daniel Pink, bestselling author of To Sell is Human and Drive

  • The Conscience Code is “an inspiring business book” that provides a much-needed “blueprint for behaving ethically in a frequently unethical world.”

  • “Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion-not confrontation-to achieve goals.”

    U.S. News & World Report

  • “G. Richard Shell has written a book that is at once wise and practical, attentive to the scientific literature and full of gripping stories of individual lives.”

    Barry Schwartz, Dorwin Cartwright Professor, Swarthmore College, author of The Paradox of Choice

  • “Whether you’re buying a car, trying to get the kids into bed, or brokering a major business deal, Bargaining for Advantage teaches you to think on your feet and discover imaginative ways to come to terms with anyone.”

    Laurie Calkhoven, Editorial Director, The Money Book Club


Welcome to my personal website. I am an award-winning scholar, teacher, and author at the Wharton School of the University of Pennsylvania.  In my work, I help students and executives reach peak levels of personal and professional effectiveness through skilled negotiation, persuasion, influence, and the discovery of meaningful life goals.  Three beliefs permeate everything I teach and write.  First, success begins with self-awareness. Second, success progresses through excellence in practice.  Third, as I show in my latest book, The Conscience Code, success demands a lifelong commitment to the highest standards of integrity.

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