http://www.youtube.com/watch?feature=player_embedded&v=QA5KkBKWf54
Video: WooFactor
From MoneyWatch: How do you convince people to buy into your latest idea? The Art of Woo author and Wharton School professor Richard Shell shares his insights with MoneyWatch.com’s Eric Schurenberg and explains why President Barack Obama is such an excellent “woo-master.”